Wednesday, 28 August 2013

Factors to consider for SWOT analysis

The first step, define the desired end state or objective. The objective must be explicit and agreed by all parties. Correct identification of SWOT analysis is important as subsequent steps in the process are derived from the SWOT. Ensure that the objectives follow a SMART principle. 

I use SWOT analysis as inputs to the creative generation of possible strategies, by asking the following questions;

  • How can we use each strength?
  • How can we stop each weakness?
  • How can we exploit each opportunity?
  • How can we defend against each threat?

The mind map below provides some factors to consider in performing a SWOT analysis for a Service or a Process.

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